{"id":147,"date":"2024-10-21T09:56:56","date_gmt":"2024-10-21T09:56:56","guid":{"rendered":"https:\/\/disanvacongnghiepvanhoa.org\/?p=147"},"modified":"2024-10-21T09:56:56","modified_gmt":"2024-10-21T09:56:56","slug":"khai-thac-mo-vang-quang-cao-de-phat-trien-cong-nghiep-van-hoa-2","status":"publish","type":"post","link":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/2024\/10\/21\/khai-thac-mo-vang-quang-cao-de-phat-trien-cong-nghiep-van-hoa-2\/","title":{"rendered":"Khai th\u00e1c \u201cm\u1ecf v\u00e0ng\u201d qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a"},"content":{"rendered":"
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Bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/em><\/figcaption><\/figure>\n

L\u00e0 m\u0169i nh\u1ecdn trong 12 ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a (CNVH), ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o nh\u1eefng n\u0103m qua lu\u00f4n \u0111\u01b0\u1ee3c quan t\u00e2m, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ed3ng b\u1ed9 trong c\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng ng\u00e0nh CNVH, t\u1eeb \u0111\u00f3 gia t\u0103ng s\u1ee9c m\u1ea1nh m\u1ec1m v\u0103n h\u00f3a. V\u1edbi nhi\u1ec1u l\u1ee3i th\u1ebf v\u00e0 ti\u1ec1m n\u0103ng, qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t \u201cm\u1ecf v\u00e0ng\u201d c\u1ea7n khai th\u00e1c, ph\u00e1t huy.<\/p>\n

Tr\u01b0\u1edbc nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111an xen c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0, \u0111\u00e3 c\u00f3 nhi\u1ec1u ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n CNVH n\u00f3i chung v\u00e0 ng\u00e0nh qu\u1ea3ng c\u00e1o n\u00f3i ri\u00eang \u0111\u01b0\u1ee3c ban h\u00e0nh. Xu th\u1ebf h\u1ed9i nh\u1eadp \u0111ang \u0111\u1eb7t ra nhi\u1ec1u y\u00eau c\u1ea7u c\u1ea5p b\u00e1ch, trong \u0111\u00f3 c\u00f3 vi\u1ec7c c\u1ea7n s\u1edbm ho\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng ph\u00e1p lu\u1eadt nh\u1eb1m th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o \u0111\u1ea7y ti\u1ec1m n\u0103ng.<\/p>\n

Ng\u00e0nh kinh t\u1ebf mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch<\/strong><\/em><\/p>\n

\u0110\u00e1nh gi\u00e1 v\u1ec1 k\u1ebft qu\u1ea3 tri\u1ec3n khai th\u1ef1c hi\u1ec7n Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u00e1c ng\u00e0nh C\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a \u0111\u1ebfn n\u0103m 2020, t\u1ea7m nh\u00ecn \u0111\u1ebfn n\u0103m 2030, giai \u0111o\u1ea1n 2018- 2022, gi\u00e1 tr\u1ecb s\u1ea3n xu\u1ea5t c\u1ee7a l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o c\u00f3 xu h\u01b0\u1edbng t\u0103ng theo t\u1eebng n\u0103m, b\u00ecnh qu\u00e2n t\u0103ng 6,28%\/n\u0103m; gi\u00e1 tr\u1ecb gia\u00a0t\u0103ng b\u00ecnh qu\u00e2n t\u0103ng 6,31\/n\u0103m%.<\/p>\n

Hi\u1ec7n c\u1ea3 n\u01b0\u1edbc c\u00f3 kho\u1ea3ng h\u01a1n 3.000 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o. B\u00ean c\u1ea1nh \u0111\u00f3, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i m\u1ea1nh m\u1ebd ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o (tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng, hi\u1ec3n th\u1ecb t\u1ef1 nhi\u00ean\u2026) t\u1ea1i th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam. C\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam ng\u00e0y c\u00e0ng quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

\u00d4ng Nguy\u1ec5n Tr\u01b0\u1eddng S\u01a1n, Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam nh\u1ea5n m\u1ea1nh, qu\u1ea3ng c\u00e1o \u0111\u00e3 d\u1ea7n tr\u1edf th\u00e0nh thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng. T\u1eeb nh\u1eefng qu\u1ea3ng c\u00e1o t\u1ef1 ph\u00e1t nh\u1ecf l\u1ebb, nay \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 quy m\u00f4 r\u1ed9ng l\u1edbn, g\u1eafn k\u1ebft c\u00e1c l\u0129nh v\u1ef1c, l\u00e0 \u0111\u00f2n b\u1ea9y cho s\u1ef1 ph\u00e1t tri\u1ec3n ch\u00ednh tr\u1ecb, kinh t\u1ebf, v\u0103n h\u00f3a, x\u00e3 h\u1ed9i \u1edf Vi\u1ec7t Nam. \u201cTr\u00ean th\u1ebf gi\u1edbi, l\u1ecbch s\u1eed qu\u1ea3ng c\u00e1o \u0111\u00e3 c\u00f3 h\u00e0ng tr\u0103m n\u0103m \u0111\u01b0\u1ee3c coi l\u00e0 ng\u00e0nh kinh t\u1ebf khi mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch to l\u1edbn cho m\u1ed7i qu\u1ed1c gia. Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam \u0111\u1ebfn nay \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn v\u01b0\u1ee3t b\u1eadc, tr\u1edf th\u00e0nh m\u1ed9t ng\u00e0nh ngh\u1ec1 ch\u00ednh th\u1ee9c, t\u1ea1o s\u1ef1 lan t\u1ecfa trong vi\u1ec7c tuy\u00ean truy\u1ec1n \u0111\u01b0\u1eddng l\u1ed1i, ch\u1ee7 tr\u01b0\u01a1ng ch\u00ednh s\u00e1ch c\u1ee7a \u0110\u1ea3ng, Nh\u00e0 n\u01b0\u1edbc; qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh, \u0111\u1ea5t n\u01b0\u1edbc, con ng\u01b0\u1eddi Vi\u1ec7t Nam c\u0169ng nh\u01b0 th\u1ec3 hi\u1ec7n vai tr\u00f2 c\u1ea7u n\u1ed1i gi\u1eefa s\u1ea3n xu\u1ea5t, kinh doanh v\u00e0 ti\u00eau d\u00f9ng, th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n kinh t\u1ebf, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f4ng nghi\u1ec7p quan tr\u1ecdng c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc\u201d, Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam chia s\u1ebb.<\/p>\n

Trong h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o \u0111ang \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n ng\u00e0y c\u00e0ng phong ph\u00fa, \u0111a d\u1ea1ng, d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c, ph\u01b0\u01a1ng ti\u1ec7n chuy\u1ec3n t\u1ea3i kh\u00e1c nhau.<\/p>\n

Theo Statista, doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a Vi\u1ec7t Nam n\u0103m 2022 \u0111\u1ea1t kho\u1ea3ng 2,192 t\u1ec9 USD, \u0111\u1ee9ng th\u1ee9 5\/11 qu\u1ed1c gia ASEAN, nh\u01b0ng l\u1ea1i x\u1ebfp th\u1ee9 2\/11 qu\u1ed1c gia v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 12,7%, ch\u1ec9 sau Malaysia (18,9%). Ngu\u1ed3n thu c\u1ee7a c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh ph\u1ea7n l\u1edbn t\u1eeb qu\u1ea3ng c\u00e1o. C\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u0103n h\u00f3a, kinh t\u1ebf, x\u00e3 h\u1ed9i, gi\u1ea3i tr\u00ed, h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o c\u0169ng \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n thu l\u1edbn t\u1eeb vi\u1ec7c x\u00e3 h\u1ed9i h\u00f3a d\u01b0\u1edbi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, t\u00e0i tr\u1ee3\u2026<\/p>\n

Song h\u00e0nh v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o hi\u1ec7n nay c\u0169ng \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc v\u00f4 s\u1ed1 th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi v\u1ec1 c\u00f4ng ngh\u1ec7. Trong nh\u1eefng l\u1ea7n c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p, khi c\u00e1c c\u00f4ng c\u1ee5 s\u1ea3n xu\u1ea5t v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c, quan h\u1ec7 s\u1ea3n xu\u1ea5t m\u1edbi \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng \u0111\u00e3 ph\u1ea3i thay \u0111\u1ed5i theo t\u1eebng nh\u1ecbp b\u01b0\u1edbc c\u1ee7a th\u1eddi \u0111\u1ea1i.<\/p>\n

Theo \u00f4ng Nguy\u1ec5n Tr\u01b0\u1eddng S\u01a1n, ngo\u00e0i nh\u1eefng th\u00e1ch th\u1ee9c chung, ng\u00e0nh qu\u1ea3ng c\u00e1o nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 ph\u00e1t tri\u1ec3n CNVH t\u1ea1i Vi\u1ec7t Nam c\u00f2n \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c mang t\u00ednh \u0111\u1eb7c th\u00f9. Trong \u0111\u00f3, c\u00f4ng t\u00e1c ph\u1ed5 bi\u1ebfn, n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 vi\u1ec7c tri\u1ec3n khai, ph\u00e1t tri\u1ec3n c\u00e1c ng\u00e0nh CNVH n\u00f3i chung, trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o n\u00f3i ri\u00eang ch\u01b0a s\u00e2u r\u1ed9ng v\u00e0 ch\u01b0a th\u1eadt s\u1ef1 quy\u1ebft li\u1ec7t; ph\u1ea7n l\u1edbn c\u00e1c k\u1ebf ho\u1ea1ch c\u00f2n n\u1eb7ng v\u1ec1 l\u00fd thuy\u1ebft, thi\u1ebfu ch\u1ec9 ti\u00eau ph\u1ea5n \u0111\u1ea5u trong t\u1eebng giai \u0111o\u1ea1n, thi\u1ebfu gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3, h\u1eefu hi\u1ec7u. Vi\u1ec7c x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a c\u00f2n y\u1ebfu, d\u1eabn \u0111\u1ebfn kh\u00f3 c\u00f3 c\u0103n c\u1ee9 cho vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n.<\/p>\n

\u201cH\u1ea7u h\u1ebft doanh nghi\u1ec7p trong n\u01b0\u1edbc qu\u1ea3ng c\u00e1o theo b\u1ea3n n\u0103ng v\u00e0 tr\u00e0o l\u01b0u m\u00e0 thi\u1ebfu s\u1ef1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ngu\u1ed3n ti\u1ec1n chi cho chi\u1ebfn d\u1ecbch m\u00e0 c\u00f2n c\u00f3 th\u1ec3 kh\u00f4ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i\u201d, \u00f4ng S\u01a1n nh\u1ea5n m\u1ea1nh.<\/p>\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c ti\u1ec5n<\/strong><\/em><\/p>\n

Sau h\u01a1n 12 n\u0103m tri\u1ec3n khai thi h\u00e0nh Lu\u1eadt, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u quan tr\u1ecdng, c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt v\u1ec1 qu\u1ea3ng c\u00e1o \u0111\u00e3 t\u1ea1o c\u01a1 s\u1edf ph\u00e1p l\u00fd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o theo h\u01b0\u1edbng c\u00f4ng khai, minh b\u1ea1ch.<\/p>\n

Th\u00f4ng qua c\u00e1c c\u01a1 ch\u1ebf, ch\u00ednh s\u00e1ch, v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt \u0111\u01b0\u1ee3c ban h\u00e0nh, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, kh\u00f4ng ch\u1ec9 gia t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 doanh thu c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y m\u00e0 c\u00f2n \u0111\u00f3ng g\u00f3p cho vi\u1ec7c kinh doanh h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 v\u1edbi vai tr\u00f2 c\u1ea7u n\u1ed1i gi\u1eefa ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t, ng\u01b0\u1eddi kinh doanh v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Tuy nhi\u00ean, tr\u01b0\u1edbc nh\u1eefng y\u00eau c\u1ea7u th\u1ef1c ti\u1ec5n, h\u1ec7 th\u1ed1ng ph\u00e1p lu\u1eadt v\u1ec1 qu\u1ea3ng c\u00e1o c\u0169ng \u0111\u00e3 b\u1ed9c l\u1ed9 m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf, b\u1ea5t c\u1eadp. M\u1ed9t s\u1ed1 quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt v\u1ec1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ch\u01b0a ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n \u0111a d\u1ea1ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o.<\/p>\n

M\u1ed9t s\u1ed1 quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u1ea1ng, d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 xu th\u1ebf h\u1ed9i nh\u1eadp\u2026<\/p>\n

Theo \u00f4ng Nguy\u1ec5n Tr\u01b0\u1eddng S\u01a1n, xu th\u1ebf chuy\u1ec3n \u0111\u1ed5i s\u1ed1 s\u1ebd \u0111\u1ecbnh h\u00ecnh ng\u00e0nh qu\u1ea3ng c\u00e1o trong v\u00f2ng 5 n\u0103m t\u1edbi, hay \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o s\u1ed1 l\u00ean ng\u00f4i. C\u00e1c xu th\u1ebf ch\u00ednh trong l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh qu\u1ea3ng c\u00e1o l\u00e0: Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI); Big Data; \u0110i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y; Th\u1ef1c t\u1ebf \u1ea3o (VR)\u2026<\/p>\n

Theo Finance Online, c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c trang n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai l\u00e0: Qu\u1ea3ng c\u00e1o video; Video ph\u00e1t tr\u1ef1c ti\u1ebfp; Video d\u1ea1ng ng\u1eafn; Qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p KOLs, Influencers; T\u1ea1o k\u00eanh \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u; Qu\u1ea3ng c\u00e1o xoay v\u00f2ng; Qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh viral\u2026<\/p>\n

\u0110\u1ec3 k\u1ecbp th\u1eddi th\u1ec3 ch\u1ebf h\u00f3a c\u00e1c quan \u0111i\u1ec3m, ch\u1ee7 tr\u01b0\u01a1ng, ch\u00ednh s\u00e1ch c\u1ee7a \u0110\u1ea3ng v\u00e0 Nh\u00e0 n\u01b0\u1edbc, b\u1eaft k\u1ecbp s\u1ef1 v\u1eadn \u0111\u1ed9ng v\u00e0 chuy\u1ec3n bi\u1ebfn c\u1ee7a x\u00e3 h\u1ed9i, kh\u1eafc ph\u1ee5c nh\u1eefng v\u01b0\u1edbng m\u1eafc v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ph\u00e1t tri\u1ec3n, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 s\u1edbm ban h\u00e0nh Lu\u1eadt s\u1eeda \u0111\u1ed5i, b\u1ed5 sung m\u1ed9t s\u1ed1 \u0110i\u1ec1u c\u1ee7a Lu\u1eadt Qu\u1ea3ng c\u00e1o l\u00e0 y\u00eau c\u1ea7u c\u1ea5p thi\u1ebft.<\/p>\n

Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam c\u0169ng cho r\u1eb1ng, ng\u00e0nh qu\u1ea3ng c\u00e1o trong giai \u0111o\u1ea1n t\u1edbi c\u00f3 th\u1ec3 chia th\u00e0nh ba lo\u1ea1i h\u00ecnh ch\u00ednh: Qu\u1ea3ng c\u00e1o ngo\u00e0i nh\u00e0; Qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, th\u00f4ng tin \u0111i\u1ec7n t\u1eed; Qu\u1ea3ng c\u00e1o s\u1ed1 (tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i). \u0110\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o, h\u1ed9i nh\u1eadp v\u1edbi th\u1ebf gi\u1edbi g\u00f3p ph\u1ea7n ph\u00e1t tri\u1ec3n c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a Vi\u1ec7t Nam n\u00f3i ri\u00eang, vi\u1ec7c s\u1edbm ban h\u00e0nh Lu\u1eadt Qu\u1ea3ng c\u00e1o s\u1eeda \u0111\u1ed5i, b\u1ed5 sung s\u1ebd l\u00e0 c\u01a1 s\u1edf ph\u00e1p l\u00fd \u0111\u1ec3 ph\u00e1t tri\u1ec3n ng\u00e0nh qu\u1ea3ng c\u00e1o, m\u1ed9t trong 12 ng\u00e0nh CNVH.<\/p>\n

\u201cB\u1ea3n th\u00e2n qu\u1ea3ng c\u00e1o l\u00e0 ng\u00e0nh ngh\u1ec1 l\u1ea5y s\u00e1ng t\u1ea1o l\u00e0m ch\u1ee7 \u0111\u1ea1o. V\u00ec v\u1eady, c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o lu\u00f4n thay \u0111\u1ed5i v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n m\u1edbi v\u00e0 h\u00e0nh lang ph\u00e1p l\u00fd ch\u01b0a theo k\u1ecbp. Lu\u1eadt m\u1edbi ra \u0111\u1eddi \u0111\u00f2i h\u1ecfi ph\u1ea3i l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c nh\u1eefng lo\u1ea1i h\u00ecnh m\u1edbi trong t\u01b0\u01a1ng lai \u00edt nh\u1ea5t cho 10 – 15 n\u0103m. \u0110\u1eb7c bi\u1ec7t hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o m\u1edbi m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft ph\u1ea3i xin ph\u00e9p \u1edf \u0111\u00e2u, c\u01a1 quan qu\u1ea3n l\u00fd kh\u00f4ng bi\u1ebft c\u1ea5p ph\u00e9p nh\u01b0 th\u1ebf n\u00e0o v\u00ec ch\u01b0a c\u00f3 \u0111\u1ee7 c\u01a1 s\u1edf ph\u00e1p l\u00fd\u201d, \u00f4ng S\u01a1n nh\u1ea5n m\u1ea1nh.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1ea5n m\u1ea1nh qu\u1ea3ng c\u00e1o th\u1ef1c ch\u1ea5t l\u00e0 ngh\u1ec1 b\u00e1n ni\u1ec1m tin, Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam cho r\u1eb1ng, ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c v\u00e0o danh m\u1ee5c ng\u00e0nh ngh\u1ec1 c\u00f3 t\u00ednh \u0111\u1eb7c th\u00f9 \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 ph\u00e1t tri\u1ec3n.<\/p>\n

DS&CNVH (T\u1ed5ng h\u1ee3p)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u0169i nh\u1ecdn trong 12 ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a (CNVH), ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o nh\u1eefng n\u0103m qua lu\u00f4n \u0111\u01b0\u1ee3c quan t\u00e2m, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ed3ng b\u1ed9 trong c\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng ng\u00e0nh CNVH, t\u1eeb \u0111\u00f3 gia t\u0103ng s\u1ee9c m\u1ea1nh m\u1ec1m v\u0103n h\u00f3a. V\u1edbi nhi\u1ec1u l\u1ee3i th\u1ebf v\u00e0 ti\u1ec1m n\u0103ng, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-cong-nghiep-van-hoa"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":1,"href":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":148,"href":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/wp-json\/wp\/v2\/posts\/147\/revisions\/148"}],"wp:attachment":[{"href":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/disanvacongnghiepvanhoa.org\/index.php\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}